Solution
Customer
Generalitat de Catalunya (Local government)
Goal
Catalonia Government organised an event with around 1,000 guests and the leading presence of the President of Catalonia. The goal was to promote Entrepreneurship spirit. Beabloo was requested to produce an interactive experience that would allow invited Entrepreneurs to introduce their business concept to the audience.
Implementation details
Beabloo created a 24 square meters screen that enabled all the entrepreneurs to upload their one line pitch and their picture using a web based mobile app. Every time a new business idea and a new picture was uploaded it was integrated in a slide show that was showing entrepreneurs and their business idea in the centre of the gigantic screen to the audience.
The upload part of the process took place on a initial networking phase of the event. After that phase, the President of Catalonia did a speech to the audience meanwhile a mosaic was composed in the background with all the pictures of the entrepreneurs.
Results
In one 1 hour and 30 minutes more than 120 business ideas were published and exposed to the audience, creating a unique engaging experience that was considered a big success by the organisation.
Customer
Gracia Shopping neighbourhood
Goal
Offer on a network of retail shops on a shopping neighbourhood in the traditional centre of Barcelona an interactive experience to the customers by allowing access to browse their product catalogue, upload their comments or simply search around for local services.
Implementation details
Beabloo installed 50 interactive digital signage windows with Bluetooth interactive modules.
Results
The network of screens distributed virally more than 2,000 applications via Bluetooth to retail shop customers, getting more than 25,000 interactions from the shop customers.
The most used features where: product browsing, search of services and upload of comments.
